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8 London Startups With Awesome Company Cultures

When it comes to building a company culture that attracts and keeps top talent, and builds productive happy teams, these 8 London startups are leading the way. From bullsh*t-free workspaces to unlimited caffeine hits, these unique ideas will inspire even the most seasoned HR professional.

Who: Trouva.com
What: Shop the best independent boutiques online

One of the UK's fastest growing startups, Trouva's marketplace for shopping independents has been a success with both customers and their rapidly-growing team. Trouva focuses on an open and transparent culture, with a lean 'good is better than perfect' approach to getting things done and learning.

Remote working, company Macbook and Bose Noise Cancelling headphones are just some of the perks enjoyed by new hires. Obviously this is working, as Trouva is currently sitting high with a 5 for 5 rating on Glassdoor.


Who: Feast It
What: Book unique street food caterers

Free gym. Free beer. Free pizza. And a roof terrace. It's fair to say that Feast It have nailed the employee perks.

But what's really great about this east London startup is the self-described young and fun team's commitment to making great employee ideas a reality, fast. Just one review on Glassdoor but it's a not-at-all shabby 5/5.

Still not convinced? Their office is dog friendly 🐕.

Who: Appear Here
What: The world's leading marketplace to rent space

Described on Glassdoor as "a fantastic place to work" with a "strong culture", Appear Here is a collective of "curators, makers, rule breakers, questioners and forward thinkers" and has been included in Wired's 100 Hottest Startups and Bloomberg's Most Innovative Companies.

Their stunning 'Life Here' page makes a strong case to potential employees, covering culture and values. Take a caffeine hit with unlimited Diet Coke, enjoy a team retreat and then discover their beliefs: no bullsh*t, own it, punch above and think frugal.

Who: Charlie HR
What: Build a great place to work

We had to, didn't we? At Charlie we like to practice what we preach and humbly consider ourselves one of London's best places to work.

Why? Our small-cross functional teams keep us focused, goal-oriented and productive. Radical candour gets us straight to the point. And when it comes to personal growth we put our money where our mouth is, with a £500 annual budget per team member.

Plus, we're building a product that helps startup founders and HR professionals build great companies ❤.

Who: Monzo
What: Building the best bank in the world

Monzo's team of 300 enjoy stock-options, salary reviews every six months, and private health insurance for both physical and mental health. Employees can also enjoy a month unpaid holiday each year, over their standard 32-day entitlement.

In fact health and wellbeing seem a top priority at Monzo, with yoga and pilates classes, well-paid maternity, paternity and adoption leave, group meditation sessions, and the cycle-to-work scheme all in place. Monzo, making the world of fintech... zen?

Who: Bulb
What: Making energy simpler, cheaper, greener

Meeting-free Wednesdays and a firm commitment to nurturing a great culture (and doing it transparently!) has seen Bulb deliver a winning place to work. Expectations are high, but the team love it, with 26 Glassdoor reviews at a 4.3 average.

Bulb have shared their culture, and the skills and behaviours that go with it, in this blog post and company deck.

Based in London's Second Home, Bulb is a living wage employer, a Certified B Corp and has an options scheme available to all employees. So they're pretty switched on ahem.

Who: Bloom & Wild
What: Be there from anywhere, with flowers for those you love

A fully stocked Prosecco fridge for when you're feeling fancy. Welcome to the UK's second-fastest growing tech company, the Vauxhall-based Bloom & Wild.

Bloom & Wild champions their informal, startup environment, with employee-friendly policies such as 26 days holiday, company discounts, and personal development allowances.

The B&W team values include 'delight', 'customers first', 'pride' and 'innovation' and boast that their highly-selective hiring process helps them cement their status as a great place to work.

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#squadgoals 🐶

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Who: Paws
What: Good dogs deserve good food

Pawternity leave.

Yes, Paws will give you a week off to get settled with your new pup. In fact the Paws office isn't just pet-friendly, it's designed pup-first with free checkups, on-site behaviourists, vets and grooming, and a one-of-a-kind personalised pet bowl for new starters.

And for you? Expect (human) treats like monthly socials, snacks, booze and food, and major benefits including peer-to-peer bonuses, free healthcare and a £1,000 annual employee learning and development budget.

Paws' careers page highlights some of their values including "think beyond yourself", "failure breeds opportunity" and "11x", which, along with endless pups to play with, has translated into creating one of London's most awesome startup cultures.

For more tips on how to get started, check out how HR checklist for startups.

Process, perks, puppies and values helped shape our list of awesome company cultures in London. Share great places to work inside (and outside!) the M25 in the comments below ⬇️⬇️

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