With Ellie Mckenzie Burrell, HR Manager
1
central location for everything
90
team member's personal data stored securely
5-10
hours saved per week
The SEO Works are a Digital Marketing company based in Sheffield but serving businesses across the UK. They specialise in SEO but also cover Digital PR, PPC, and Web functions.
The SEO Works has grown a reputation for delivering tangible results and great customer service. They help clients get more customers from search and have won awards for their work along the way.
“We were looking for a way to reduce paperwork and improve time efficiency as we grew, and CharlieHR offered a fantastic digital solution.”
“Our approach to managing HR had grown cumbersome, leading to operational inefficiencies and a fragmented experience for our team members.”
“Workflows are now a lot smoother thanks to CharlieHR: multiple areas of HR such as onboarding, appraisals and annual leave are all in one place.”
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When a small business is scaling, the first crucial step is to assess the stability of its foundations. It’s only with solid HR processes, that your growth will have the essential structure to sustain success in the long run.
That’s something Ellie Mckenzie Burrell, HR Officer at The SEO Works, experienced first-hand.
The SEO Works experienced significant growth, nearly doubling their team size from 48 to 90 people across 5 teams in just a few years. As this expansion unfolded, it became clear to Ellie that their operations had to adapt and evolve too.
Ellie had been using a blend of spreadsheets, physical document storage and a handful of disparate systems to manage employee data and fundamental HR processes. But that needed to change:
“It became evident that we needed a more sophisticated solution to elevate this pivotal aspect of our operations and help facilitate our next phase of growth.”
Ellie Mckenzie Burrell, HR Officer
So, what did that look like in practice?
In Ellie’s words, The SEO Works’ objective was to find a unified platform that could:
And she found that in CharlieHR:
“Workflows are a lot smoother thanks to Charlie. Multiple areas of HR are now effortlessly managed from one, central place.”
Ellie Mckenzie Burrell, HR Officer
With Charlie, The SEO Works team finally had one place for all their HR processes, significantly improving scalability as the business prepared to grow. Free of all the clutter, Ellie could build solid foundations for continuous expansion.
CharlieHR helped the team at The SEO Works automate repetitive HR tasks such as collecting documents, chasing completion of new starter forms, and tracking personal details updates.
“CharlieHR has saved multiple hours on a daily basis, which frees more of my time up to focus on strategic planning to help grow the company.”
Ellie Mckenzie Burrell, HR Officer
As Ellie explains, it would take an HR Administrator’s full-time attention to manually manage all the admin that Charlie effortlessly automates:
“From calculating pro-rata holiday to maintaining employee databases and generating HR reports, CharlieHR has saved so much time, both short and long-term!”
Ellie Mckenzie Burrell, HR Officer
Charlie is built so that small businesses can start using it straight away, without needing to go through a lengthy set up process.
Ellie at The SEO Works definitely saw lots of value in that: “Working with the CharlieHR team, we were able to get set up super quickly: we easily imported all our employee data, as well as migrating holiday information from the previous platform.”
From day one of using CharlieHR, the team started using features that were completely new to them, such as absence and annual leave reports:
“Setting up new aspects of CharlieHR is always straightforward and simple.”
Ellie Mckenzie Burrell, HR Officer
By signing up for Charlie, Ellie also wanted to improve her team members’ experience when it comes to HR processes. Before, people had to jump across multiple platforms, and a lot of paperwork still happened.
“Today, each team member at The SEO Works benefits from the CharlieHR platform in some way or another,” Ellie explains. “The breakdown CharlieHR offers is great:”
CharlieHR not only makes the operational side of HR much more efficient, but contributes to a positive employer branding, increasing team satisfaction and engagement.
“CharlieHR is great value for money”, Ellie says. “Along with maintaining all team member information and data, the platform also streamlines complex processes such as onboarding and performance management, making them much more manageable as our team continues to grow.”
“I would highly recommend CharlieHR to any other small business. You get so much more than just an HR platform: you also get insights into your team and help on hand whenever needed.”
Ellie Mckenzie Burrell, HR Officer
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