With Valentina Milanova, Founder & CEO

1
tool for all HR tasks
42
team member's personal data stored securely
50
hours saved per month
Daye is a platform for gynaecological health management centred around repurposing the menstrual tampons, so they can do more than just soak up menstrual fluid. As well as having created the first world's first pain relieving tampon to support menstrual pain, Daye also offers a diagnostic tampon to enable people to get screen for STI and some general infections at home.
Daye prides itself in being a company that exists to raise the standards in gynae health by creating innovative products and services that fit conveniently into our lives.
“We thought an HR software would be super helpful for the company to deal with all of our HR tasks, specifically performance reviews, onboarding, time off, etc."
“We wanted a place where we could centralise all of our HR tasks and optimise the time spent on it as we scaled.”
“We now save about 50 hours on HR per month, which is huge and allows us to focus on more than just administrative tasks.”
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Back in early 2018, when Valentina Milanova’s company Daye became more than just her, she knew straight away she didn’t want spreadsheets to deal with HR.
As her plans to grow started to accelerate and people joined the business, she was recommended CharlieHR by another founder as a simple, but efficient tool that could accommodate her needs.
As soon as she started using Charlie, she had to agree. Six years on, Daye has grown, and they’re still a faithful CharlieHR customer. Charlie helped Valentina fullfill the needs of her growing company, and she’s even signed up to Charlie Grow to receive expert guidance on delicate issues or ask employment law questions. Let’s find out more about how Daye uses CharlieHR.
“CharlieHR was the first HR system we ever used, and we really enjoyed it from the get-go, so we stuck with it ever since.”
Valentina Milanova, CEO & Founder @ Daye
Once CharlieHR was set up at Daye, it was easy to implement it across the business for:
“We use all of Charlie’s functions – and we find them very valuable for our business. We can save a lot of valuable time from admin tasks. Our HR team is very happy, and our employees enjoy receiving and providing regular feedback through the platform.”
Valentina Milanova, CEO & Founder @ Daye

According to Valentina’s team, who now handles HR as her business grows, they’ve managed to save about 50 hours on HR admin every month.
With offices in England, the US, and Bulgaria, and team members in Berlin, Mumbai, Texas, and Birmingham, Daye also finds that Charlie comes in handy to handling the needs of an international business..
“50 hours saved per month is a huge win for us, so we would never give up on that.”
Valentina Milanova, CEO & Founder @ Daye
Putting together performance reviews that highlight progress and make a real difference – without having too much admin in-between – was an aspect of HR Valentina and her team really cared about.
With Charlie, they’ve been able to run performance reviews in the software with ease with:
“Our favourite feature has to be the performance reviews one. Since the 360-feedback tool has been added, we can simply do all of what we want in the software. It couldn’t be any easier, and it also gives us the opportunity to really focus on our team’s growth.”
Valentina Milanova, CEO & Founder @ Daye

After being so satisfied with CharlieHR software, Valentina and her team thought it would be good to have HR experts on their side when dealing with difficult situations and questions they may have.
That’s where they decided to sign up for Charlie Grow to benefit from:
Charlie Grow is a part of Charlie that Daye really values. According to Valentina, they use it at least once a month for a range of very diverse issues – it’s super handy to have CIPD-qualified advisors in your corner when you have little HR knowledge yourself.
“Every time we’ve had a tricky situation or just needed some advice or reassurance, the Charlie Grow team has been amazing – I will never look back, it’s a great service. I recommend it to all of my founder friends.”
Valentina Milanova, CEO & Founder @ Daye
Valentina is super keen on recommending CharlieHR to other founders, startups and small businesses – something she says she does all the time considering she’s had such a great experience herself.
“People even make fun of me for recommending Charlie so much, but CharlieHR is awesome, there’s no doubt about it. If you are a people-centered organisation, you should definitely use CharlieHR.”
Valentina Milanova, CEO & Founder @ Daye

